Unformatted text preview: How have local cultures (Great Britain, Haiti, Barbados, Argentina) adapted the consumption and meaning of Coke into their own lifeways? What do the authors feel are the negative effects of Coke’s spread as a local brand, especially into impoverished nations? How have some cultures resisted Coke and other brands? What do the authors mean by “positive globalization”?...
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- Spring '05
- Globalization, U. S. imperialism