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Unformatted text preview: and historically defined, and is affected by changes in values, beliefs, social institutions, and technologies (macro). In a globalized world, the spread of media images and the rise of a powerful cosmetics industry has affected people's perceptions of beauty the world over. In this unit, we consider the case of global beauty. As you read, pay attention to the following terms: Taste Beauty Culture Colorism/Shadism Bottom-of-the-pyramid (BOP) Doing well by doing good Corporate social responsibility (CSR) Aspirational Wal-martization...
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This note was uploaded on 06/20/2008 for the course IAH 201 taught by Professor Dontknow during the Spring '05 term at Michigan State University.
- Spring '05