Hello_Kitty_ - Global Youth Culture and the Market Table of...

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Unformatted text preview: Global Youth Culture and the Market Table of Contents Coke Sells Lifestyle Coke and Glocalization Coke as a Global Company Coke and Media Coke Sells Lifestyle the Coke side of life Primarily American lifestyle Product Placement Coke and Glocalization One Recipe, Different Flavors Local Consumers Needs Local Operation Coke as a Global Company 25% of sales is in Japan The geographic diversity of our Company gives us balance. As a general rule, when some markets are down, other markets are up. Coke as a Global Company Killer Coke Campaign Coke and Media Coke on YouTube Coke and Video Game Hello, Kitty! Hello Kitty! Sanrio a social communication business In Japan, Hello communicates the idea of open communication. Thats why she was named Hello Kitty. Sanrio marketing director Attracting Teens Art or luck?Art or luck?...
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Hello_Kitty_ - Global Youth Culture and the Market Table of...

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