Notes 2-7

Notes 2-7 - Notes Power Theory McClelland Harvard in the 1960's o Relates power fantasies and drinking(focuses on men o Men who are excessive

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Notes 2/7/07 Power Theory- McClelland- Harvard in the 1960’s o Relates power fantasies and drinking (focuses on men) o Men who are excessive drinkers have a deep seeded need to be powerful o They are usually very assertive, thrill seekers, and somewhat antisocial o They question their potency as males- when drinking they try to establish personal domination over others and do it without regards to feelings of others o They see the world as being very competitive o Personalized power fantasies increase at high levels of alcohol consumption o Makes the drinker feel stronger and increases the drinkers desire to dominate others o Men with higher needs of personal power may receive direct gratification from their power fantasies- may feel week but alcohol makes them powerful o They guess that those needs come from some sort of power conflict- society tells men to be strong but they cant do this o Test: o Threw a cocktail party at fraternity houses, and asked people to write 3
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This note was uploaded on 06/21/2008 for the course SOC 396 taught by Professor Reid during the Spring '08 term at Clemson.

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Notes 2-7 - Notes Power Theory McClelland Harvard in the 1960's o Relates power fantasies and drinking(focuses on men o Men who are excessive

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