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Unformatted text preview: Types of advertising The FTC and their options in regulating advertising Advertising research Advertising and TV Billing practices Difference between CPM an ROI Organization structure Cyberadvertising New economic structures of advertising Evolution of the Internet (from class lecture and what was covered the book Internet and Democracy Terms WAN, URL. ISPs, Protocol, binary code Application of the Internet Downside of the Internet Governing Cyberspace World developments & the Internet Foundations of a free press Differences between libel, slander, prior restraint, indecency, safe harbor, obscenity, pornography Copyright, public domain Social Responsibility Theory Three levels of ethics...
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This note was uploaded on 03/09/2008 for the course JOUR 1001 taught by Professor Mclean,pol during the Fall '07 term at Colorado.
- Fall '07