MC4034_09_11_formulas

MC4034_09_11_formulas - [08/30/2007] MC 4034 [09/06/2007]...

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[08/30/2007] MC 4034 [09/06/2007] 100 * market given a in households of number Total n circulatio or prospects of number Total Coverage Magazine = 100 * audience of number Total audience target of number Total n Compositio Magazine = 100 * household of number total period time during TV using household of number the HUT = HUT Rating Share =
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[9/06/2006] If the CPM is not a factor, which two magazines would you recommend if reach of female adults aged 18-34 is your most important objective? What is the CPM of each magazine for female adults aged 18-34, and which two are most cost efficient? Magazines Total (‘000) Female adults (18-34)(‘000) Female adults (35-54)(‘000) Cost for a full- page four-color (‘000) Target Reach Target Compositio n (%) CPM ($) Target CPM ($) Rolling Stones 5,000 3,500 1,250 40 2 70 (%) (2) $ 8 (4) $ 11.43 Spin 3,000 2,500 300 17.5 5 83.33 (1) 5.83 (1) 7 Billboards 4,500 3,000 1,000 35 4 66.67 (3) 7.78 (3) 11.67 Variety 5,500 3,500 1,750 50 2 63.63 (4)
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This note was uploaded on 06/23/2008 for the course MC 4034 taught by Professor Jeong during the Spring '07 term at LSU.

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MC4034_09_11_formulas - [08/30/2007] MC 4034 [09/06/2007]...

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