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Unformatted text preview: PRODUCTS AND SERVICES Macy’s sells a wide-ranging assortment of merchandise that’s helps customers express their personal style. It delivers fashion and affordable luxury to its customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico, and Guam. Among the products sold at Macy’s Inc. are clothing, footwear, bedding, furniture, jewelry, beauty products, and house wares. Their goal is to provide appropriate service to each and every customer and connect with them one-on-one. By doing research, Macy’s is in the process of identifying its most important customers, studying their lifestyle and striving to produce products that satisfy their wants and needs. With customer service as the number one goal, Macy’s tries to make their stores relevant to each and every customer, whatever his or her preferences might be. The service must be equivalent to the customer’s needs – friendly, efficient, and knowledgeable. Macy’s is widely accepted as a retail industry leader in developing “private brand merchandise” that broaden the accessories and apparel in their stores and deliver incomparable value to each customer. Selected Macy’s private brand and deliver incomparable value to each customer....
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This note was uploaded on 06/24/2008 for the course BUSN 341 taught by Professor Harwood during the Fall '08 term at Lee.
- Fall '08