Chapter1-InClass

Chapter1-InClass - MKT 300 Class Notes for Chapter 1...

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  MKT 300 MKT 300 Class Notes for  Chapter 1
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  Marketing Marketing Marketing  is an organizational  function and a set of processes for Creating communicating and  delivering value to customers and  managing customer relationships in ways that benefit the organization  and its stakeholders
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  What Is Marketing? What Is Marketing? A Philosophy A Philosophy An Attitude   An Attitude   A Perspective A Perspective A Management  A Management  Orientation Orientation A Set of Activities,  A Set of Activities,  including: including: Products Products Pricing  Pricing  Promotion Promotion Distribution Distribution
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  Marketing is all about. .. Marketing is all about. .. Creating exchanges Identity  Connections   Relationships
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  Marketing creates  Marketing creates  exchanges… exchanges… Product Price Place Promotion Exchange Exchange A B A B Delivering Value Communicating Value Creating Value
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  The Concept of Exchange
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Chapter1-InClass - MKT 300 Class Notes for Chapter 1...

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