Chapter 6 In Class Notes

Chapter 6 In Class Notes - Chapter 6 - Business Marketing...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 6 - Business  Chapter 6 - Business  Marketing Marketing Business to Business Marketing B2B Marketing Different from Consumer Marketing the marketing of goods and services  to individuals and organizations for  purposes other than personal  consumption
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
What is Business Marketing? What is Business Marketing? Are used to manufacture other  products Become part of another product Aid the normal operations of an  organization   Business  Products
Background image of page 2
Types of Business  Types of Business  Products Products Major Equipment Accessory Equipment Raw Materials Component Parts Processed Materials Supplies Business Services Major Categories of Business-to- Business Products
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Categories of Business Customers Categories of Business Customers Categories  Categories  of Business  of Business  Customers Customers Producers Resellers Governments Institutions
Background image of page 4
Evaluative Criteria for Business  Evaluative Criteria for Business  Buyers Buyers        
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 06/24/2008 for the course MKT 300 taught by Professor Eaton during the Spring '08 term at ASU.

Page1 / 10

Chapter 6 In Class Notes - Chapter 6 - Business Marketing...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online