ECOMMERCE-ASSIGNMENT - DBS5028 E-COMMERCE GROUP ASSIGNMENT...

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DBS5028 E-COMMERCE GROUP ASSIGNMENT REPORT Company Name: UNIQLO Website: http://www.uniqlo.com/my/# BY NO. STUDENT NAME STUDENT ID 1. LEE SIEW LIN 1141227154 2. GAYATHIRI PARISAMY 1121115711 3. CHENG LIN 1141228441 4. DING LI FEI 1141227910 5. GAN YU YING 1141228247 6. HONG JIA YEN 1141228425 LECTURER NAME: MS. TAN SU-MAE CENTRE FOR DIPLOMA PROGRAMME MULTIMEDIA UNIVERSITY TRIMESTER 3, SESSION 2015/2016 CENTRE FOR DIPLOMA PROGRAMME
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INTRODUCTION UNIQLO is a Japanese casual wear designer, manufacturer and retailer. The name Uniqlo is a combination of the words ‘unique’ and ‘clothing’. It is founded in 1949 in Ube, Yamaguchi, Japan. The CEO of UNIQLO is Tadashi Yanai. Other than Japan, UNIQLO also operates in other fourteen countries. The fourteen other countries are USA, China, France, Hong Kong, Japan, Korea, Malaysia, Philippines, Russia, Singapore, Taiwan, Thailand and UK. UNIQLO is known for their affordable yet high quality clothes. One of the examples is UNIQLO’s cashmere sweaters. Cashmere is a type of high quality wool obtained from cashmere goat and the clothes made from it is usually very expensive. However, UNIQLO’s line of cashmere attire are affordable and also of high quality.
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