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Chapter 18 Before Class

Chapter 18 Before Class - We will not discuss Slides 2-12...

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MKTG Lamb, Hair, McDaniel   2007-2008 Setting the  Right Price 18 CHAPTER We will not discuss Slides 2-12 in class but consider these as testable material for Exam 2.
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The Legality and Ethics of Price Strategy 2 Unfair Trade Practices Price Fixing Price Discrimination Predatory Pricing
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The Legality and Ethics of Price Strategy 2 Unfair Trade Practices Laws that prohibit wholesalers and retailers from selling below cost. Price Fixing An agreement between two or more firms on the price they will charge for a product.
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Price Discrimination There must be price discrimination. Transaction must occur in interstate commerce. Seller must discriminate by price among two or  more purchasers. Products sold must be commodities or tangible  goods. Products sold must be of like grade and quality. There must be significant competitive injury. 2 The Robinson-Patman Act of 1936:
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Price Discrimination 2 The Robinson-Patman Act of 1936: Seller Defenses Cost Market Conditions Competition
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