Chapter 15 Before Class Notes

Chapter 15 Before Class Notes - We will not discuss Slides...

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MKTG Lamb, Hair, McDaniel 2007-2008 15 CHAPTER Advertising and Public Relations We will not discuss Slides 2-12 in class but consider these as testable material for Exam 2.
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Media Decisions in Advertising Newspapers Magazines Yellow Pages Internet Radio Television Outdoor Media Direct Mail Trade Exhibits Cooperative Advertising Brochures Coupons Catalogs Special Events Monitored Media Unmonitored Media
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Major Advertising Media Newspapers Magazines Radio Television Outdoor Media Yellow Pages Internet
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Newspapers Advantages Advantages Geographic selectivity Short-term advertiser commitments News value and immediacy Year-round readership High individual market coverage Co-op and local tie-in availability Short lead time Disadvantages Disadvantages Limited demographic selectivity Limited color Low pass-along rate May be expensive
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LO Free Newspapers? The new Baltimore Examiner is delivering 250,000 newspapers—at no charge and unsolicited! Advertising brings in the revenue for this niche
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This note was uploaded on 06/24/2008 for the course MKT 300 taught by Professor Eaton during the Spring '08 term at ASU.

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Chapter 15 Before Class Notes - We will not discuss Slides...

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