Midterm 1 past test notes

Midterm 1 past test notes - Fisher Article Two...

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Fisher Article Two characteristics.  How they differ between functional and innovative.  Why two different  supply chains. Focus on cost.  Innovative require responsive SC because more concerned with market  mediation costs and lost sales – a customer service issue.  Functional require efficient  because more concerned with physical costs such as transportation and manufacturing  costs. Product life cycle.  Innovative have short life cycle and need responsive to meet  changing customer demand.  Functional have long life cycle and need efficient to help  keep logistics and manufacturing costs as low as possible. Product has 20% contribution margin, costs $100 and has 95% service level.  How much will  each additional point of customer service mean in terms of increased profit? **change everything to a % of sales**
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Midterm 1 past test notes - Fisher Article Two...

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