MCE Final Report copy

MCE Final Report copy - American Eagle 1 Memorandum To:...

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American Eagle 1 Memorandum To: Professor Robert Atkin, Ms. Rachel White From: Antony Hobwana, Hennah Iqbal, Kristine Kashmere, Janelle Kraynak, and Steve Reed. Kristy Rineman. Date: April 21, 2008 Re: American Eagle report, 6:30 section, final draft Attached please find our team’s final copy for the American Eagle report. The authors, listed above, are all registered in the 6:30 Tuesday evening section of MCE.
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American Eagle 2 American Eagle. Group no. 66. Group Members of 6:30 Tuesday evening section: Antony Hobwana- anh49@pitt.edu 412-592-2921 Corporate Social Responsibility Performance Hennah Iqbal- hei2@pitt.edu 610-420-3033 Business Themes Kristine Kashmere klk70@pitt.edu 717-856-2193 Operations performance, Executive Summary Team Leader Janelle Kraynak jmk116@pitt.edu 717-495-5698 Financial Performance Steve Reed sjr22@pitt.edu 724-612-4245 Market Performance, Future Kristy Rineman klr35@pitt.edu 717-818-8210 Industries, Businesses, Business Units, and Product Lines
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American Eagle 3 Executive Summary The objective of this report is to determine whether the business models and strategies used by American Eagle will pull the company ahead of its major three competitors and increase their market share within the next 3-5 years. One major initiative the firm has taken in order to increase their market share is the brand extension into other age groups with the Martin + Osa line and their development of sleep and loungewear with aerie. American Eagle is also continually building new stores to reach a greater number of their target customers. American Eagle has also taken major steps with process enhancement and has acquired many contracts with other firms in order to develop their supply chain system so that it is able to respond more efficiently to the ever-changing demand of the customer. The company is also continually updating their technology in order to lower overall costs and improve productivity. Compared to major rivals in the industry, American Eagle is not the dominant company but demonstrates solid financial performance and competes well against firms such as the Gap, Abercrombie and Fitch, and Pac Sun. In areas such as net sales, gross profit, and total assets, American Eagle ranks as third, but ranked second in the basic earnings per share category. We predict American Eagle will either stay on target with their current market share level or increase their market share with many of the new business models they have recently implemented. Dominating Gap Inc. financially is a difficult goal due to Gap’s established brands and customer base, but American Eagle could very well improve its rank financially among the other three brands if its brand extension venture proves successful.
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American Eagle 4 INTRODUCTION The goal of this report is to prove that American Eagle has the ability to pull ahead of its major three competitors and increase its market share within the next 3-5 years by means of improved business models and strategies. The report supports this
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This note was uploaded on 06/25/2008 for the course BUSSPP MCE taught by Professor Atkins during the Spring '08 term at Pittsburgh.

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MCE Final Report copy - American Eagle 1 Memorandum To:...

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