The growing influence of business in the world of sports today, including
examples of how strongly connected the two fields have become
Business side of sports
-Clippers and Lakers on roadtrips because the Grammy’s are being held at Staples center.
Staples ppl will make money from Grammy’s so players r put in ‘backseat’ for financial
- The Phoenix Coyotes signed a one-year marketing deal with PGA Tour player Jeff
Quinney to wear the team’s logo on his shirt during all tournaments. Maximizing
exposure for your product. Mng. Said an estimate the Quinney is being paid in t low six
figures is not far off.
-Naming Right: $400 million over 20 yrs. for Barkley
to have Barkley’s center in
Brooklyn where Nets play
-SPORTS CATCHING MORE AD DOLLARS: most ppl watch sports live, n as likely to
be TIVO’ed, so they are still a favorite among advertisers. Also, writers strike on other tv
-Most successful sports business franchises, like the Yankees, have a strong consistant
message from pres. To owner, to gm, to coach, to players, etc.
-Every time Tiger Woods is in contention to win a golf tournament the ratings go up
significantly. This adds up financially because networks can charge more for ads. Sports
divisions of networks and advertisers all want him in.
-Large pieces of the billion dollar sports business pie: sponsorship, broadcasting,
merchandise, adverstising, tickets/concessions etc.
-PSLs-Personal Seat Licenses: person has to make a significant donation to school for
best seats (ex. At coliseum), and the donation doesn’t include the $25,000 for season
The history of sports and business, including those influential
developments that have significantly impacted the sporting landscape
History of Sports
April 1947 Jackie Robinson officially breaks the MLB colorbarrier, playing for
GM Rickey’s Brooklyn Dodgers
1920: Red Sox owner Harry Frazee needs cash to invest in Broadway play and
pay off Fenway Park debt, so he sells Babe Ruth to the Yankees for $125,000 and a
1975: an arbitrator grants free agency to MLB pitcher Andy Messersmith and
Dave Mcnally, putting an end to MLBs reserve clause 6 yrs. After Curt Flood challenged
Despite his outstanding playing career, Flood's principal legacy developed off the field.
He believed that Major League Baseball's decades-old
was unfair in that it
kept players beholden for life to the team with whom they originally signed, even when
they had satisfied the terms and conditions of those contracts. the Cardinals traded Flood,
However, Flood refused to report to the moribund Phillies,
citing the team's poor record and the fact that they played in dilapidated
before belligerent – and, Flood believed,
– fans; he was also irritated that