380I - I.) a. Basic Terms Naming rights i. Rights for...

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I.) Basic Terms a. Naming rights i. Rights for companies/businesses to attach name to place (stadium/arena) 1. Staples Center = $5.8 mill/yr 2. Barkley's Center (NJ Nets) = $20 mill/yr ii. Hope to > get recognition > > b. Title Sponsorship > > i. > Tostido's > Fiesta Bowl > > ii. > Name of > co. part of event > > iii. > FedexOrange Bowl > > iv. > NissanOpen > > c. Presenting Sponsorship > > i. > Rose > Bowl pres. By Citi > > ii. > Name of > event not given up but co. presents event >
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> iii. > Costsless vs. title spons. > > d. Revenue Stream > > i. > Any > categories that will generate revenue > > 1. Box seats > > 2. Advertising on stadium walls (in-stadium ads) > > 3. All you can eat at Right Field Pavilion > > 4. Bob Knight's 'O Reilly logo > > 5. Personal seat license > > II.) Weekly Wooden #1 > > a. Seven Point Creed – on Blackboard > > III.) Guest Speaker – David Eisner (Lawyer) > > a. Steroids – Roger Clemens and McNamee > > i. > 2003 > Balko Raids/Investigations > > ii. > 2005 > first hearings > > iii. > 2006investigations > > iv. > 2007reports > > v.
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> McNameecan ask for immunity > > 1. Already admitted guilt > > vi. > Persecutionbecause of selling/lying about steroids > > vii. > Depositiontaken? Testify in hearings? > > viii. > Defamation– libel or slander – Clemens filed vs. McNamee > > 1. Statement that injures reputation/ridicules knowing wrong > > 2. Actual malice > > 3. Because 1st Amendment > > ix. > WillMcNamee get case moved from Houston to NY?
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This note was uploaded on 06/25/2008 for the course JOUR 380 taught by Professor Fellenzer during the Spring '08 term at USC.

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380I - I.) a. Basic Terms Naming rights i. Rights for...

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