comm review - Lowrey DeFleur Industrialization With new...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Lowrey & DeFleur Industrialization : With new machines that did work more efficiently, the devices were replacing human ahnds and muscles, goods could be produced far more rapidly. People to work in these factories only needed minimal skill. The significance of the development of the corporate structure and the great expansion in the size of inductrial-commercial groups is that they brought new dependence on bureaucracy as a form of social organization. As the traditional society gave way to the industrial order, the bonds that united people were based less and less on such sentiments nand more and more on the impersonal obligations of the legal contract (there was a reduction of close personal ties between people). Urbanization : is a process by which an increasing proportion of the population of a given area live in towns and cities. Unlike people were brought together. People were not trusting other people. In a socity of distruct, the contract rather than the handshake becomes the principle basis of regulating obligaction between people. Modernization : With urbanization and industrialization, new innovations were adopted (indoor heating, refrigeration, automobile, etc.). The process of modernization is closely linked with the growth of mass media. Populations undergoing modernization not only increase their consumption of goods but their use of print, film, and broadcast media. Mass Society : the underlying features that distinguish this type of society from other forms have to do with the relationships between their members rather than the size of their populations. ???? Theories of Indirect Influence : Media could produce long-range and indirect influences. It is probably in terms of such indirect and long-term influence that the media exercise their greatest influence. Sparks Chapter 1 Three Ways of Knowing : 1) Experience; 2) Authority; 3) Science (the most powerful way of knowing). Both experience and authority can have faults and dangers. If we trust our own experience too much or trust authority too much, we may run into trouble. 4 Goals of Science : 1) Prediction: fortelling the future; 2) Explanation: knowing why something occurs the way it does. Explanations place the phenomenon to be explained into a broader framework or pattern that doesn’t really require much additional elaboration.; 3) Understanding: has to do with knowing the particular sequence of causal events that unfold in a given phenomenon of interest; 4) Control: when scientists can accurately predict, explain, and understand a phenomenon, they are afforded greater control over that phenomenon. How are the Goals of Science Achieved? : 1)Theory: The thing that generates experiments, testing, data analysis. A scientific theory consists of more than one
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
statement; a set of statements identifies the key concepts of the theory and specify how they are related. They yield hypotheses that are testable by observation. A hypothesis is a specific prediction about what till happen under a certain set of well specified conditions;
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern