004segmentation(9) - Segmentation Targeting Positioning P&G Why does P&G have so many brands of products Laundry Bold Cheer Dash Dreft Era Gain Ivory

004segmentation(9) - Segmentation Targeting Positioning P&G...

This preview shows page 1 - 14 out of 45 pages.

Segmentation, Targeting, Positioning
Image of page 1
P&GWhy does P&G have so many brands of products?
Image of page 2
WHY SEGMENT MARKETS? One-Size-Fits-All Mass Markets No Longer Exist One Product and Multiple Market Segments Multiple Products and Multiple Market Segments
Image of page 3