Comm 101 Dallas and the Ideology of Mass Culture

Comm 101 Dallas and the Ideology of Mass Culture - Ideology...

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Dallas and the Ideology of Mass Culture Ien Ang Ideology of mass culture o Very popular cultural products and practices cast in an American mold are labeled “bad mass culture” o Mass culture has negative connotations The Dominance of the Ideology of Mass Cultuer o Apparently even extends to the common sense of everyday thinking o For ordinary people: appears to offer a credible framework for interpretation for judging cultural forms (Dallas) The Ironic Viewing Attitude o Makes a reconciliation possible between the rules of ideology of mass culture and experiencing of pleasure Ideologies o Organize not only the ideas and images people make of reality but also enable people to form an image of themselves and thus to occupy a position in the world
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Unformatted text preview: Ideology of Populism o An ideology which is completely opposite to the ideology of mass culture o Arrives at its norms and judgments in a radically opposite way Populist Ideology o Functions as an anti-ideology o Supplies a subject position from which any attempt to pass judgment on peoples aesthetic preferences is a prior and by definition rejected because it is regarded as an unjustified attack on freedom Popular Aesthetic o Exact opposite of bourgeois aesthetic disposition in which art objects are judged according to extremely formal, universalized criteria which are totally devoid of subjective passions and pleasures...
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This note was uploaded on 06/26/2008 for the course COMM 101 taught by Professor Jacobs during the Winter '07 term at University of Michigan.

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Comm 101 Dallas and the Ideology of Mass Culture - Ideology...

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