Comm 101 Encoding - Encoding, Decoding Stuart Hall Four...

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Encoding, Decoding Stuart Hall Four Stage Theory of Communication o Production o Circulation o Consumption o Reproduction o Each stage is relatively autonomous, having its own limits and possibilities o This concept allows Hall to argue that polysemy is not the same as pluralism Polysemy o Messages can have multiple meanings and interpretations Pluralism o There are a plethora of messages but they are not open to interpretation because the construction of the messages in each stage limits the possibilities in the next stage Traditional model for the process of communication o Criticized for its linearity Sender message receiver o Doesn’t take into account the complex structure of relations Events o Can only be signified within the aural-visual forms of the televisual discourse o In this sense, an event must become a story before it can become a communicative event Television Communicative Process o Institutional structures of broadcasting are required to produce a program within the
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This note was uploaded on 06/26/2008 for the course COMM 101 taught by Professor Jacobs during the Winter '07 term at University of Michigan.

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Comm 101 Encoding - Encoding, Decoding Stuart Hall Four...

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