Wal-Mart - Wal-Mart Improving their Image Wal-Mart is the...

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Wal-Mart Improving their Image Wal-Mart is the largest retailer in the world, and is a household name in the United States and abroad. Wal-Mart has worked hard to keep their cost down and their profits up. Wal-Mart also continues to save customers money. Insight Global conducted an independent study of Wal- Mart’s impact on the economy. The study concluded that the American consumer saved over $2300 and created 210,000 jobs in 2004(Global Insight). Wal-Mart has had a lot of success, but they have been heavily criticized all around the world. Wal-Mart has been accused of everything from being anti-union, having unfair labor practices, to destroying small businesses. Wal-Mart, like Global Communications, had to find a way to rebuild its public image. In August 2004, the New York Times reported that Wal-Mart, “stung by criticism of its labor practices, expansion plans and other business tactics, is turning to public radio, public television and even journalists in training to try to improve its image”(Hays). Global Communications had to make layoffs in order to cut cost.
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This note was uploaded on 06/27/2008 for the course HR 501 taught by Professor Bob during the Spring '08 term at Adams State University.

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Wal-Mart - Wal-Mart Improving their Image Wal-Mart is the...

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