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Ford and Wachovia Synopsis

Ford and Wachovia Synopsis - Ford Issue Identified in the...

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Ford Issue Identified in the simulation: “Ford Motor Company was ranked fourth in the Fortune SOO for the year 2000. Its 1999 revenues of over $162 billion come from eight automotive brands (Aston-Martin, Jaguar, Volvo, Lincoln, Mercury, Ford, and Mazda) and four service divisions (Ford Credit, Hertz, Quality Care, and Quik-Fit)” (Greenhalgh, Leonard, 2000 p46-51). Even with this great success, Ford was having some trouble in creatively designing what the customer wanted at a fast rate. Ford had become so large that it seemed to be overlooking what each customer wanted from a particular product line. Ford needed to find a more efficient way to meet the customer’s demands. Crys Tel was faced with a similar dilemma. They needed to make some changes in order to remain competitive in the future. How the company applied concepts in response to the issues: The President and CEO of Ford, Jacques A. Nasser, decided to use E-commerce change the way they operated completely. “Today, we need to be able to go from a creative idea to an assessment of demand, to design, engineering, manufacturing, and logistics, all the way through to the relationship with our customers. That's the vision we have for this new technology” (Greenhalgh, Leonard, 2000 p46-51). Such a complete change is an example of Nasser’s transformational leadership approach to management.
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