Leadership Research

Leadership Research - Leadership Research LEADERSHIP...

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LEADERSHIP RESEARCH Leadership Research Alex Aldrete Jennifer Bicknell Linday Lauzon Nicholas Belcher Sherika Wren University of Phoenix MBA 520 Gary W. Craig January 27, 2008 Leadership Research 1
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Leadership Research In this world today we have seen so many distinguished companies that have come to greatness after years of trial an error. Those that have are still celebrated are those that have had exceptional leaders who have kept them in the public eye and ensured their ongoing success. These are companies from all different sectors ranging from car manufacturers, cell phone providers, and major retailers. Coca-Cola Synopsis by: Alex Aldrete In 1886 an Atlanta pharmacist first made Coca-Cola, his name was John Pemberton. Unfortunately for John he died in 1888 and for this reason never saw any success from his little experiment. In his first year of selling Coca-Cola, he only sold 9 glasses a day. Fortunately, someone else saw something special in this new product, his name was Asa Griggs Candler. Asa purchased the rights to the business and became the first company president. ( http://heritage.coca-cola.com/ ) Similar to the simulation he had his hands on a great new product and needed to introduce it in order to be able to mass market it and become a global company. He sold off his pharmaceutical business and focused all of his attention on his new product and marketing it. ( http://www.thecoca- colacompany.com/heritage/chronicle_the_candler_era.html ) Asa decided to brand his product by providing distributors with items such as clocks and calendars. His strategy worked and by 1895 he had three syrup plants . ( http://heritage.coca- cola.com/ ) and his product was sold throughout the United States. Due to this initial strong marketing tactic and strong leaders throughout it’s time, Coca-Cola has been able to become a brand known across the entire world. This in part is due to their overall strategy and Leadership Research 2
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commitment. Coca-Cola is committed to local markets, paying attention to what people from different cultures and backgrounds like to drink, and where and how they want to drink it ( http://heritage.coca-cola.com/ ). This acceptance of input from around the world from both employees and consumers has cemented Coca-Cola’s success. Now more than a century later it is a product known world wide. Coca-Cola products are sold in over 200 countries and it carries almost 400 brands. The power and prestige of Coca- Cola were exemplified in 1988, when three independent worldwide surveys conducted by Landor ( http://www.thecoca-colacompany.com/heritage/chronicle_global_business.htm)l This great success is not only due to their marketing, but also to phenomenal leadership style. A former Coca-Cola executive was recently interviewed and asked what he thought was the most important thing he took away from the company was. His response was quite simple, the one
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This note was uploaded on 06/27/2008 for the course HR 501 taught by Professor Bob during the Spring '08 term at Adams State University.

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Leadership Research - Leadership Research LEADERSHIP...

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