Diffusion Theory

Diffusion Theory - Diffusion Theory o Explain the diffusion...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Diffusion Theory o Explain the diffusion of the innovation in a population Innovators- first adopters, risk takers 3 % of population Early Adopters- influence by the innovators, more grounded 14 % of pop. Early Majority- wary and watchful, 34% of pop. Late Majority- involved through peers and more skeptical, 34% of pop. Laggards- last to be involved, 16% pop. Summary o A theoretical framework or model Provides health educators with a potential way to explain patient/ client behavior Provides health educators with guidelines for planning a program or conduction research Can be used as an evaluation too to determine impact of a program What is a program? o A program also referred to as an “intervention” or “treatment” Characteristics: Well planned Activities target the specific population Maybe a single activity/event or combination of activities Occurs between the beginning of the program and the end Types of interventions
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 4

Diffusion Theory - Diffusion Theory o Explain the diffusion...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online