June 4REVIEW - June 4, 2008 Today: -Conclude discussion on...

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June 4, 2008 Today: -Conclude discussion on Language and power *doublespeak -exam review ~DOUBLESPEAK -4 kinds: *euphemism- “dearly departed”, can be doublespeak, *jargon *gobbledygook *inflated language ~ EUPHEMISM -Politicians *’economically disadvantaged’ poor *’physical persuasion’ torture *’preemptive counterattack’ first strike *’eliminate w/ extreme prejudice’ assassinate -Advertising *’preowned’ (used) *’genuine imitation leather’ fake ~DOUBLESPEAK - jargon *specialized language of a profession or group *Becomes doublespeak when it is used to confuse, to make complex, or to impress ~ JARGON -Politics: *Airline lawyers’ use of legal term “involuntary conversion” to refer to fatal crash -Advertising: *”Hypo-allergenic, noncomedogenic exfoliating microbeads replenish your skin’s natural peptides and amino acids…” ~DOUBLESPEAK - Gobbledygook (or ‘bureaucratese’) *overwhelm the audience with words (unnecessary wordiness) - Inflated language * designed to make the ordinary extraordinary
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June 4REVIEW - June 4, 2008 Today: -Conclude discussion on...

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