White Owl Cigar Advertisement

White Owl Cigar Advertisement - Sarovar Chandra WRT...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Sarovar Chandra WRT 102 #105978095 W H ITE O WL C IGAR A DVERTISEMENT A N A NALYTICAL S TUDY The White Owl cigar advertisement that came out in 1918 targets the sentiments of the American Public during that time period. The war had just ended in 1918 and the American troops had been victorious. The soldiers were returning from Europe around this time. Unlike today, the soldiers back then were given heroes’ welcome back home. They were looked up to and people wanted to celebrate their achievements. The advertisement panders to this emotion of the people. There are plenty of instances that would substantiate this point. The most visible thing in the advert is obviously the large image. An American Soldier holds a White Owl cigar between his teeth and is grinning from ear to ear. He is in his army uniform. Smoking cigars is something that can be positively related to ‘manliness’ and ‘being cool’. And I feel that what better way could there be to show manliness than an American Veteran – a soldier who has survived and returned from the biggest war in history until then. There is text to the right of the soldier that says, “We smash ‘em HARD”. This refers to the way the soldiers handled the Germans in the war. I feel that this has been put in to let the audience know that no mercy was spared when the troops dealt with the Germans. The advertisers want to cash in on the American publics’ desire to know how the war was fought. This description of the
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern