08 - AEM 220 Intro to Business Management 22/02/2008...

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Unformatted text preview: AEM 220 Intro to Business Management 22/02/2008 10:13:00 The for Ps: Place - logistics Place where we offer our product The Supply Chain Suppliers plans (begins the channel of distribution) manufacturers wholesalers retailers consumers Not every supply chain will look like this Depends on the suppliers, the market, and the value of the product to the customer Distribution Effect on Your Food Dollar Farmer gets to see about of every dollar spent on food for us Labor Profits Advertising Transportation Packaging Building Costs (warehouses, stores, etc.) Etc. Utilities Created by Intermediaries Form utility taking raw materials and changing their form so that they before useful products Time utility making products available when they are needed. i.e. restaurants are open at dinner time Place utility making products available where they are needed Possession utility doing whatever is necessary to transfer ownership from one party to another, including providing credit; making it easy for us to acquire the product Information utility opening two-way flows of information between marketing participants Service utility the provision of fast, friendly service during and after the sale, including teaching customers how to best use products over time Wholesalers Provide a sales force to sell the goods to retailers and other buyers Communicate manufacturers advertising deals and plans Maintain inventory, thus reducing the level of the inventory suppliers have to carry Arrange or undertake transportation Provide capital by paying cash or quick payments for goods Provide suppliers with market information they cant afford or cant obtain...
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08 - AEM 220 Intro to Business Management 22/02/2008...

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