1-24-17 Ch 3-4 Notes - Amazon Case Tangible Resources servers warehouses employees o Employees have skills knowledge drive abilities experience

1-24-17 Ch 3-4 Notes - Amazon Case Tangible Resources...

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Amazon Case - Tangible Resources – servers, warehouses, employees o Employees have skills, knowledge, drive, abilities, experience - Intangible resources – AWS, customer service, algos, DBs, processes and supply chain - Competence – culture, technology development, software, customer awareness, fast delivery, not risk adverse, challenge status quo, distribution center locations, forward thinking, cash flow, one click, subscribe and save, seller university, prime, variety o Highlighted words are what is VALUABLE o Rare - Amazon lowers their prices, leading to more customers, and leading to more and more and more - Those said from day one that they are continually focused on customers and listen to them Activity Mapping (General Retail Industry) a. Strategic Customer a. WALMART - single 40 year old woman with 4 children, $30k salary, ’94 Grand Caravan, GED, $90k house. b. TARGET - 45 year woman, married, 1 child, husband works at Textron Av. Making $90k a year, bmw, polisci from WSU, lives in Wilson Estates, child goes to collegiate c.
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  • Fall '08
  • Wolff,J
  • Management, status quo, a. Strategic Customer, distribution center locations

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