2.14.17 Notes Chapter 9 and 10 - Class Notes Chapter 9 and 10(MAKE SURE TO REVIEW MEMOS FOR THE FINAL Chapter 9 Innovation dilemmas Innovation diffusion

2.14.17 Notes Chapter 9 and 10 - Class Notes Chapter 9 and...

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Class Notes Chapter 9 and 10 (MAKE SURE TO REVIEW MEMO’S FOR THE FINAL) Chapter 9 - Innovation dilemmas - Innovation diffusion - Innovators and followers - Entrepreneurship and relationships Apple Case Study - Was Apple a first mover, fast follower, or late mover? o First mover with first personal computer up until 2000, then became a fast follower with MP3 players - How did Apple emerge as leader in MP3 industry? o People were getting busted with napster and pirating so apple introduced a legal music streaming/download software, itunes. o High quality, bigger drives. o Huge marketing. Had a defined segment. Obtained the voice of the customer in order to create more value for the customer. o They were able to look at the other MP3’s and build a better product from this knowledge. o Connected the phone to the internet and wifi o They then became first or most notably the first touch screen o They were using technology push as the first movers o Market pull is more of a follower or late mover o
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  • Fall '08
  • Wolff,J
  • Management, Personal computer, late mover, innovation dilemmas, fast follower

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