NM2101-Wk13_IVLE - SOCIAL NETWORKING ROADMAP Previous weeks...

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SOCIAL NETWORKING
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ROADMAP Previous weeks The five W model Media System and Cultural Studies This week: What makes new media “NEW”? Social network sites (identity, network, privacy) Social network theory
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WHAT IS SOCIAL NETWORK SITE? Articulating and Maintaining a network of friends and contacts Profiles A list of “friends” Affiliation (groups, liked pages, events, etc) Interaction components (status updates, liking, poking, gift-giving, tagging, sheep-throwing, etc)
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A HISTORY Sixdegrees.com, launched in 1997 and closed in 2000 Friendster - Commercial success Help friends-of-friends meet Technical difficulties, social collisions (friends collecting), and a rupture of trust between users and the site (Fakesters) Targeting specific demographic groups – YASNS
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A HISTORY The growth of MySpace Taking over estranged Friendster users Tied with bands and fans Personalization of pages – teens Safety issues Facebook Real name in a walled garden Google+ Break down the walls Mobile-based and location-based SNS Picture-based SNS
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IDENTITY AND SNS
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IDENTITY & SOCIAL NETWORK SITES Online profiles are public representations of identity Public as adjective: done, perceived, or existing in open view Public as noun: a group of people who have a shared interest, quality, etc Multiple publics (view as…) Each public ‘governed’ by respective social, cultural, geographical temporal context
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