{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

NM2101-Wk13_IVLE - SOCIAL NETWORKING ROADMAP Previous weeks...

Info iconThis preview shows pages 1–11. Sign up to view the full content.

View Full Document Right Arrow Icon
SOCIAL NETWORKING
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
ROADMAP Previous weeks The five W model Media System and Cultural Studies This week: What makes new media “NEW”? Social network sites (identity, network, privacy) Social network theory
Background image of page 2
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Background image of page 4
WHAT IS SOCIAL NETWORK SITE? Articulating and Maintaining a network of friends and contacts Profiles A list of “friends” Affiliation (groups, liked pages, events, etc) Interaction components (status updates, liking, poking, gift-giving, tagging, sheep-throwing, etc)
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
A HISTORY Sixdegrees.com, launched in 1997 and closed in 2000 Friendster - Commercial success Help friends-of-friends meet Technical difficulties, social collisions (friends collecting), and a rupture of trust between users and the site (Fakesters) Targeting specific demographic groups – YASNS
Background image of page 6
A HISTORY The growth of MySpace Taking over estranged Friendster users Tied with bands and fans Personalization of pages – teens Safety issues Facebook Real name in a walled garden Google+ Break down the walls Mobile-based and location-based SNS Picture-based SNS
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Background image of page 8
IDENTITY AND SNS
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
IDENTITY & SOCIAL NETWORK SITES Online profiles are public representations of identity Public as adjective: done, perceived, or existing in open view Public as noun: a group of people who have a shared interest, quality, etc Multiple publics (view as…) Each public ‘governed’ by respective social, cultural, geographical temporal context
Background image of page 10
Image of page 11
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}