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Public Opinion - Public Opinion o Why we study public...

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Public Opinion o Why we study public opinion Simple knowledge Understanding what it is Economic value Funding for policies Political value Politicians use public opinion to justify policies Public opinion polls Not always accurate Only good for present time Very dynamic o Valence Issues Issues that everybody can agree on Not controversial Ex. Terrorism is bad May be linked to positional issues Ex. What to do about terrorism? o Position Issues Controversial issues Ex. Abortion o Influences on Long-Term Values Family Social groups (religion) Education
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Political conditions (environment) Public Opinion vs. Approval Ratings (*) o Honeymoon Period Right after the president is elected 100 days Lots of public support Campaign “high” Most critical time Time when they should start the process of whatever it is they want to get done o Rally ‘Round the Flag
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