Mass Media - Mass Media o Opinion 1 Mass Media is biased o...

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Mass Media o Opinion 1 Mass Media is biased o Opinion 2 Mass media determines election outcomes o Fact- Your attitudes affect your votes Opinion 1 Mass media influences your attitudes/behavior Opinion 2 Mass media influences your vote and therefore elections Vocabulary o Newsworthiness Degree to which a story is important enough to be covered in the media If it’s happened in the past 24hrs its considered news o Market driven journalism The market drives the market Information is tailored to the typical characteristics of your readers o Infotainment Entertaining information Mix of information not linked to the day’s events, linked to celebrities o Agenda setting Capacity to bring matters to the attention of the public or to conceal them Ex. Baseball doping o Gatekeepers Prominent news reporters, editors etc…direct the news flow Determine newsworthiness Can rivet matters to provoke government into action o
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Mass Media - Mass Media o Opinion 1 Mass Media is biased o...

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