visual comm review - 3/8/2007 9:07:00 AM Visual Literacy:...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
08/03/2007 08:07:00 Visual Literacy: Four hypotheses Which one has the most solid evidence to support it? Is realism of pictures due to cultural conditioning or resemblance of  reality? Draw on real-life experience: the use of camera angle as a means of  making someone look powerful or powerless (high or low angle) How do we determine depth? Binocular disparity Motion Parallax Texture Gradients Occlusion Visual persuasion: introduction (and chapter 5) Semantic properties: o Iconic and Indexical signs (difference) Syntactic properties o Visuals lack propositional syntax o Juxtaposition of images o Syntactic indeterminacy o Iconicity: emotional responses, draw on real-life experiences
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Indexicality: celebrity endorsement, ethical issues involved in the harm of  indexicality Syntactic indeterminacy: greater mental participation, persuasive uses of  visual images, avoiding legal implications Dondis: Conceps: dot, line, shape, scale, proportion Guidance for visuals: (balance, stress,) (leveling, sharpening) Lester: analyzing visuals (6) Personal Historical Visual literacy (chapter 3) When the analysis of editing is centered on the transirions between shots,  what are the basic questions that need to be considered? Editing transition
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 07/07/2008 for the course COMM 1300 taught by Professor Scherer,c. during the Spring '08 term at Cornell University (Engineering School).

Page1 / 8

visual comm review - 3/8/2007 9:07:00 AM Visual Literacy:...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online