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Unformatted text preview: 09/11/2006 16:57:00 Chapter 7 Cognitive Dissonance Cognitions o Way of knowing, judging, believing Lack of balance among cognitions Cognitive Dissonance o The feeling people get when they find themselves doing things that dont fit with what they know, or having opinions that do not fit with other opinions they hold Causes psychological discomfort or tension that motivates efforts to achieve consonance (change) o Consonant Relationship o Dissonant Relationship o Irrelevant Relationship Assumptions of theory o Humans desire consistency in their beliefs, attitudes and behaviors o Dissonance is created by psychological inconsistencies o Dissonance is an aversive state that drives people to actions with measurable effects o Dissonance motivates efforts to achieve consonance and efforts toward dissonance reduction Magnitude Dissonance o The amount of dissonance a person will feel in a situation, quantitiave amount they experience Influence Importance...
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This note was uploaded on 07/07/2008 for the course COMM 1101 taught by Professor Lewenstein,b. during the Fall '07 term at Cornell University (Engineering School).
- Fall '07