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chapter 7 study guide

chapter 7 study guide - 4:57:00 PM Chapter 7 Cognitive...

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09/11/2006 16:57:00 Chapter 7 Cognitive Dissonance Cognitions o Way of knowing, judging, believing Lack of balance among cognitions Cognitive Dissonance o The feeling people get when they find themselves doing things that  don’t fit with what they know, or having opinions that do not fit with  other opinions they hold Causes psychological discomfort or tension that motivates  efforts to achieve consonance (change) o Consonant Relationship o Dissonant Relationship o Irrelevant Relationship Assumptions of theory o Humans desire consistency in their beliefs, attitudes and behaviors o Dissonance is created by psychological inconsistencies o Dissonance is an aversive state that drives people to actions with  measurable effects o Dissonance motivates efforts to achieve consonance and efforts  toward dissonance reduction Magnitude Dissonance o The amount of dissonance a person will feel in a situation, quantitiave  amount they experience Influence Importance Dissonance Ration
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