Marketing Concepts

Marketing Concepts - To: From: Subject: Reference: Date:...

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1To: Prof. Noel, MAR 3023 From: Subject: #1. Marketing Concept Reference: BW Jan 14, 2008 pg. 24 - see attached article Date: Jan 22, 2008 In “That Computer Is So You”, a Business Week article by journalists Steve Hamm and Jay Greene, attention is given to PC makers focusing on fashionable hardware. The technology industry is now concentrating on consumer interest in high fashion goods as well as function. A highly advanced computer is no longer competitive, companies must now produce the most stylish computers on the market. In order to adhere to the marketing concept , PC makers are satisfying customer demands for high fashion with new computer designs, some at a much higher price . As individual households now constitute a majority of the PC market, in place of the small businesses which once had the greater demand, focus on the desires of the new consumer changes production attentions. Marketing research demonstrated that consumers would pay hundreds of dollars more for a high-
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Marketing Concepts - To: From: Subject: Reference: Date:...

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