Branding and Positioning

Branding and Positioning - Running Head BRANDING AND...

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Running Head: BRANDING AND POSITIONING 1 Branding and Positioning Name: Institution Affiliation Date of submission
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BRANDING AND POSITIONING 2 Branding and Positioning Introduction Many business organizations are using brand positioning as one their marketing strategy when a brand of a particular product has reached climax or maturity, and the profit of that product has started to decline. Marketing strategies and approaches to revitalization mostly involve plans for expansion of markets, product repositioning, and product modification. Revitalization programs try to reclaim the lost possibilities of brand equity as well as identifying and establishing more and new sources of brand equity in the mind of the consumers. Furthermore, business enterprises gain high expectations from their customers and try to solve the issue of brand development and brand erosion through examining changes in competitors’ strategies, marketing environment, the evolution of cultures, and consumer behavior. Therefore, this paper will look at various branding and communication strategies that organizations such as restaurant businesses employ so as to communicate with their customers when they have changed the brand of existing product or their service. Rock Village Restaurant Branding for the restaurant Branding is a process Rock Village Restaurant involves many aspects such as creating a unique image and name for a product or a service of an organization in the peoples’ minds. The company uses communication strategies such as advertising their goods or services through the social media, newspaper adverts and billboards on busy roads so that the information can reach many people (Castronovo, Cristina, & Lei, 2012). More so, branding helps these businesses to aim at establishing the substantial and differentiated presence in the market that mainly attracts
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BRANDING AND POSITIONING 3 many customers as well as maintaining their royalty to the consumers. Therefore, branding for the restaurant involves many aspects that affect the customer such as changing the visual aspects such as the logo, image styles and fonts, employee uniforms and colors. Branding development
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  • Summer '13
  • momanyi
  • Marketing, Brand, Rock Village Restaurant

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