Week2_Team Information Gathering Techniques

Week2_Team Information Gathering Techniques - Information...

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Information Gathering Techniques Team ‘A’ BSA/375 Instructor 2017 Executive Summary
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In anticipation of the new marketing campaign, surveys and interview questions were presented and collected from current managers, employees, and senior employees currently employed by the restaurant. The distribution of the questionnaire to each store of the restaurant chain occurred, and responses were collected, reviewed, and summarized. As a result of the information received, participants felt that an improved marketing campaign would be a significant way to increase business and improve the number of returning customers. The following summarizes the results of the questionnaires and the proposal for a new marketing campaign. As a consequence of the Employees and Managers Process Improvement Questionnaire, the overall consensus was that taking the customer's order is the most time-consuming part of the process. Employees and Managers both suggest that there be a twenty-minute clock put on the service and that it should not start until the kitchen receives the order. If they fail to provide the twenty-minute service, then the customer shall be given a free dessert. This free desert program should become part of the marketing campaign as a commitment to our clients. A new IT software should be put in place to assist with meeting this new goal of a twenty-minute service, and help employees keep orders organized in getting the correct food to the right customers.
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  • Spring '16
  • unknown
  • Better, senior employees, Process Improvement Questionnaire

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