BSBMGT617 assessment1 - BSBMGT617 Assessment 1 Suet Yee...

BSBMGT617
Assessment 1
Suet Yee Ngai
W02381
Business Plan
FAST TRACK COURIERS

Table of Content
Title
Executive Summary
1.0 – Introduction
1.1 – Background on Fast Track Couriers
2.0 – Company Structure
2.1 – Facilities and Equipments
3.0 – Marketing Activity
4.0 – Business Operations
4.1 – Strategy to Expand Business
5.0 – Financial Information and Forecasts
6.0 – Risk Analysis
7.0 - Conclusion

Executive Summary
Fast Track Couriers is a courier company operating in New South Wales for the last 15 years. The
company basically delivers medium to large size packages across metropolitan Sydney.
Following are the main points and summary of this plan.
 Strategic plan goals – Grow and increase business profits over the next 3 years by expanding
delivery routes to include regional NSW
 Operational plan goals – commence deliveries to regional NSW within 12 months and
increase sales by 40% in the next 3 years
 Vision – maintain strengths and core values through expansion process
 Fast Track Couriers primarily targets small to medium-sized business which make up 80% of
their customer base
 The company will propose strategies to expand the business to the regional NSW without
risking its current financial stability or reputation, since potential clients had been lost due to
its inability to deliver in regional offices
 Proposed strategy – remove the need for two drivers per truck by installing an automatic lif
gate to avoid heavy lifing and purchase 10 new trucks
1.0 – Introduction
Fast Track Couriers has a good status in the marketplace for reliability and value for money and
developed a solid reputation over the past 12 years. This has been reflected in its growth and profit
margins. The company limits its delivery by its geographic location, which is only within Sydney’s
metropolitan area. Hence, the company is looking to move forward by delivering to regional areas in
NSW, even though sales and profits have increased by 5% each year. Fast Track Couriers has an
admirable 87% retention rate for existing customers.
1.1 – Background on Fast Track Couriers
The owners of Fast Track Couriers are not risk takers and they are aware that the company’s ongoing
success is the result of a small, experienced team as well as their maintenance in personal ties with
clients. Their services are reputable for being reliable and low cost. The vision of the company is to
retain these strengths in their expansion of business.
The strategic and operational plans were developed as a result of external market research,
indicating a shortage of delivery organisations providing services to regional NSW towns. Fast Track
Couriers were looking for their next growth opportunity and saw that this was an ideal opportunity
to be seized upon.