Table of ContentTitleExecutive Summary1.0 – Introduction1.1 – Background on Fast Track Couriers2.0 – Company Structure2.1 – Facilities and Equipments3.0 – Marketing Activity4.0 – Business Operations4.1 – Strategy to Expand Business5.0 – Financial Information and Forecasts6.0 – Risk Analysis7.0 - Conclusion
Executive SummaryFast Track Couriers is a courier company operating in New South Wales for the last 15 years. Thecompany basically delivers medium to large size packages across metropolitan Sydney. Following are the main points and summary of this plan.Strategic plan goals – Grow and increase business profits over the next 3 years by expandingdelivery routes to include regional NSWOperational plan goals – commence deliveries to regional NSW within 12 months andincrease sales by 40% in the next 3 yearsVision – maintain strengths and core values through expansion processFast Track Couriers primarily targets small to medium-sized business which make up 80% oftheir customer baseThe company will propose strategies to expand the business to the regional NSW withoutrisking its current financial stability or reputation, since potential clients had been lost due toits inability to deliver in regional officesProposed strategy – remove the need for two drivers per truck by installing an automatic lifgate to avoid heavy lifing and purchase 10 new trucks1.0 – Introduction Fast Track Couriers has a good status in the marketplace for reliability and value for money anddeveloped a solid reputation over the past 12 years. This has been reflected in its growth and profitmargins. The company limits its delivery by its geographic location, which is only within Sydney’smetropolitan area. Hence, the company is looking to move forward by delivering to regional areas inNSW, even though sales and profits have increased by 5% each year. Fast Track Couriers has anadmirable 87% retention rate for existing customers. 1.1 – Background on Fast Track CouriersThe owners of Fast Track Couriers are not risk takers and they are aware that the company’s ongoingsuccess is the result of a small, experienced team as well as their maintenance in personal ties withclients. Their services are reputable for being reliable and low cost. The vision of the company is toretain these strengths in their expansion of business.The strategic and operational plans were developed as a result of external market research,indicating a shortage of delivery organisations providing services to regional NSW towns. Fast TrackCouriers were looking for their next growth opportunity and saw that this was an ideal opportunityto be seized upon.