blackboard_2_14 - Feb 14 Lecture Notes Communication 130...

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1 Feb 14 Lecture Notes Communication 130 Can Pictures Bridge Cultures? If images are closer than words to reality, are they also an effective means of communicating across cultural boundaries? Proposition: Anyone can understand a visual. The iconicity of visual images makes them relatively unproblematic for cross-cultural communication. Messaris: Persuasion p. 91-93 Can Pictures Bridge Cultures? The crossing of national and cultural boundaries today is frequent, intense and necessary. •Advertisers (specifically) argue that to globalize means to visualize •Anyone can interpret a visual execution •Verbal requires understanding the language, but visual language is universal •Visual imagery is more powerful and precise than verbal Messaris: Persuasion p. 91-93
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2 Can Pictures Bridge Cultures? Central premise: Anyone can understand a visual. Messaris: Persuasion p. 91-93 Can Pictures Bridge Cultures? Potential problems for cross-cultural visual
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blackboard_2_14 - Feb 14 Lecture Notes Communication 130...

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