visuals2 - Visual Persuasion The following concepts are...

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Visual Persuasion The following concepts are discussed in depth in Messaris Paul, Visual Persuasion: The Role of Images in Advertising, (1997).
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Why do visual images attract our attention? Because of the iconic (likeness) nature of visual images, much of the process of attracting attention is modeled on elements of real-world interpersonal interactions.
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However, attracting the viewer’s attention is not enough. Attracting attention needs to be done in a way that connects the image to the product or idea. .. “tells a story”…
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Popular “eye grabbing” techniques • Direct Eye Gaze • Viewing Distance • Rear View • Violate Reality • Visual Parodies • Subjective Camera
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Direct Eye Gaze Direct Eye Gaze Looking into another persons’ eyes is a basic attention- getting device, and one of the primary methods used in everyday encounters.
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Direct Eye Gaze Direct Eye Gaze
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Direct Eye Gaze Direct Eye Gaze
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Viewing Distance Viewing Distance Viewing distance in visual media operates
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visuals2 - Visual Persuasion The following concepts are...

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