H_ADM_241_Paper - PAPER ASSIGNMENT H ADM 241 DUE Wednesday...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
PAPER ASSIGNMENT H ADM 241 DUE Wednesday April 16, 2008 For this assignment, you will need to pick a firm or brand to examine. While I would encourage you to seek one within the Hospitality, Tourism or Service Industry, it is NOT required. You will want to consider the entire firm/brand. It needs to be a firm that serves consumers; that is, it should probably not be an organization that is primarily B to B in nature. I would strongly advise you to stay away from Starbucks and Red Bull; frankly they have been chosen numerous times. Rule number 1 in marketing is not to get into a competition unless you believe that you will win. If you have any questions, ask. Also, the TA’s are more than happy to help you choose a brand and or guide you through the process. The nature of this task involves a thorough business type analysis of the brand or firm that you choose. Go to your firm’s website and/or any necessary library resources and answer the following questions. 1.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 07/13/2008 for the course H ADM 243 taught by Professor Rkwortnik during the Spring '06 term at Cornell University (Engineering School).

Page1 / 3

H_ADM_241_Paper - PAPER ASSIGNMENT H ADM 241 DUE Wednesday...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online