Marketing Paper - what were the key points of the article CHICAGO(AP Wm Wrigley Jr Co will overhaul the packaging and flavor of its ubiquitous

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what were the key points of the article? CHICAGO (AP) - Wm. Wrigley Jr. Co. will overhaul the packaging and flavor of its ubiquitous stick gums, including Doublemint, Juicy Fruit, Big Red and Extra brands, as part of an effort to revive sagging U.S. sales. The confectioner announced the makeover Wednesday during its annual shareholders meeting in Chicago, saying the change would help boost the gum's profile among store shoppers. 'This cool new pack will make these brands more contemporary and give them a better presence on the shelf,' President and Chief Executive Bill Perez said. Stick gum sales account for about a third of the company's gum revenue. The company says it will transform the bulky packs of foil-wrapped stick gum to a sleek and slim 15-stick envelope. It also intends to boost the gum's flavor. The slim design is similar to the packaging used for 5, the Chicago-based company's newest gum that launched last year. That product and its packaging was designed to easily fit in a pocket and attract teens and young adults, who comprise about a third of the nation's gum chewers. Wrigley (nyse:
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This note was uploaded on 07/13/2008 for the course H ADM 243 taught by Professor Rkwortnik during the Spring '06 term at Cornell University (Engineering School).

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Marketing Paper - what were the key points of the article CHICAGO(AP Wm Wrigley Jr Co will overhaul the packaging and flavor of its ubiquitous

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