Marketing Strategy of Apple - Running Head RESEARCH PAPER 1 Marketing Strategy of Apple Students Name Institutional Affiliation RESEARCH PAPER ON

Marketing Strategy of Apple - Running Head RESEARCH PAPER 1...

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Running Head: RESEARCH PAPER 1 Marketing Strategy of Apple Student’s Name Institutional Affiliation
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RESEARCH PAPER ON MARKETING STRATEGY 2 Marketing Strategy on Apple Apple has always been my brand, almost everything they put out succeeds. The company was founded in 1974 by Steve Jobs and Steve Wozniak immediately after college. The company has experienced a continued growth since then thus increasing its popularity. Apple's marketing mix shows how the firm balances its marketing conditions to its business activities making them be the world's leading brand in the technology industry. The research of marketing mix grants insights concerning the proper manner to address competitive landscape and market conditions through appropriate product, distribution promotion, and pricing. Apple Inc. serves as the most admired company in the world as an instance of how marketing mix can aid in business success. The marketing strategy of Apple Inc. includes a holistic approach to place or distribution. It takes advantage of various distribution channels. The company applies the selective distribution strategy entailing some extent of exclusivity that could restrict the reach of the market (Albright, & Delaney, 2002). The company authorizes their selling agents to exercise influence over this
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  • Spring '17
  • Marketing, premium pricing strategy

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