Marketing Plan about Herman Miller - Running Head MARKETING 1 Marketing Plan About Herman Miller Students Name Institutional Affiliations MARKETING PLAN

Marketing Plan about Herman Miller - Running Head MARKETING...

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Running Head: MARKETING 1Marketing Plan About Herman MillerStudent’s NameInstitutional Affiliations
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MARKETING PLAN ABOUT HERMAN MILLER 2Marketing Plan about Herman MillerHerman Miller, Inc. is an American company. It was established in the year 1923 by D.J. Pree hisfather-in-law bought the Michigan Star Furniture Company from Dutch immigrants. It is a company in America having its headquarters located in Zeeland, Michigan. Herman Miller hosts its operations and sales offices in more than 100 countries as well, as manufacturing facilities in the United Kingdom. Herman Miller, Inc was one of the first designers of modern furniture and regarded most prolific and influential producer of environmentally sound furniture of the modernist style. Including related technologies, the company is grouped within the industry of furniture particularly manufacturing sustainable and designer products (Walker, Bovet & Joseph, 2000). The company supplies desk chairs, Aeron chairs, office furniture systems, accessories and institutional seating. In the line of furniture, the company produces some different products including workspaces, accessories, tables storages, bedroom accessories, seating and clinical furniture. The seating includes side and stacking chairs, lounge seating, stools, benches, work
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  • Spring '17
  • Charles and Ray Eames, Chairs, Herman Miller, Footstool, Eames Molded Plastic Chairs

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