chapter1 - Chapter 1 1. Definition of international...

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Chapter 1 1. Definition of international marketing : the performance of business activities  designed to plan, price, promote, and direct the flow of a company’s goods  and services to consumers or users in more than one nation for a profit 2. Market trends shaping global business The rapid growth of the WTO and regional free trade areas, (ex. NAFTA and  the EU) General acceptance of the free market system among developing countries in  Latin America, Asia, and Eastern Europe Impact of the Internet and other global media on the dissolution of national  borders Managing global environmental resources 3. Motives for engaging in international marketing Exploit market potential and growth gaining scale and scope at home learning from a leading market pressuring competitors diversifying markets -increasing globalization of markets -firms face competition on all fronts -many U.S. companies are now foreign controlled
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This note was uploaded on 07/15/2008 for the course MKTG 401 taught by Professor Gresham during the Summer '08 term at Texas A&M.

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