Chapter 4 - Chapter 4 1. Elements of Culture: earlier...

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Chapter 4 1. Elements of Culture: earlier culture was defined by listing its 5 elements: values, rituals, symbols, beliefs, and thought processes. International marketers must design products, distribution systems, and promotional programs with due consideration of each 5 Cultural Values: Rituals: patterns of behavior and interaction that are learned and repeated rituals are important. They coordinate everyday interactions and special occasions. They let people know what to expect Symbols: language, aesthetics (the arts, folklore, music, drama, and dance) Beliefs: Thought Processes: differences in perception- focus versus big picture 2. Factual and Interpretive Knowledge: Factual: a type of knowledge/understanding of a foreign culture that encompasses different meanings of color, different tastes, and other traits of a culture that a marketer can study, anticipate, and absorb. -usually obvious and must be learned -has meaning as a straightforward fact about a culture but assumes additional significance when
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This note was uploaded on 07/15/2008 for the course MKTG 401 taught by Professor Gresham during the Summer '08 term at Texas A&M.

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Chapter 4 - Chapter 4 1. Elements of Culture: earlier...

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