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Unformatted text preview: Chapter 1 I nternational Marketing : the performance of activities designed to plan, price, promote, and direct the flow of g&s to consumers in more than one nation for a profit 4 Market T rends rapid growth of the WTO and regional free trade areas acceptance of the free market system among developing countries impact of the Internet and other media on the dissolution of national borders Managing global environmental resources Self Reference Criterion: (SRC) unconscious reference to own culture as a basis for a decisions Ethnocentrism: notion that ones culture knows best Step 1: define problem in home terms Step 2: define problem in foreign terms Step 3: isolate SRC influences Step 4: redefine problem without the SRC influences and solve for optimal performance 5 Stages of I nternational Marketing: No Direct Foreign Marketing: does not actively market internationally Infrequent Foreign Marketing: temporary surpluses, sees little or no change in company product lines Regular Foreign Marketing:...
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This note was uploaded on 07/15/2008 for the course MKTG 401 taught by Professor Gresham during the Summer '08 term at Texas A&M.
- Summer '08