Marks Spencer - Name Unit Code Unit Name Assignment Weightage Marker Range 8 10 4-7 0-3 Range 8 10 BUS317 Strategic Management Group Case Report 25

Marks Spencer - Name Unit Code Unit Name Assignment...

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Student ID Unit Code BUS317 Unit Name Strategic Management Assignment Group Case Report Weightage 25% Marker Frankie Yee Range Marks 8 - 10 4 - 7 0 - 3 Range Marks 8 - 10 4 - 7 0 - 3 Range Marks 15 - 20 7 - 14 0 - 6 Range Marks 15 - 20 7 - 14 0 - 6 Company : Marks & Spencer Name Clear description of organisation's competencies and capabilities constructed from application of appropriate tools (value chain, functional analysis) 17 Organisation's capabilities and competencies are outlined but the basis is vague as the tools are not applied well. Organisation's capabilities and competencies are vague and unclear; tools are poorly applied or absent COMMENTS The internal analysis was good. The value chain analysis was really good where the group explained the various activities. These were matched to the VRIN framework to determine the sustainability. This could be further improved by clearly identifying the core competencies. Good BCG matrix provided. I would like to congratulate the group for having provided an excellent strategy. The SAVED framework was well executed to provide a logical flow. Well done! 18 Significant strategic issues and key problems overlooked; conclusions are not logical and/or not substantiated in fact; alternatives do not relate to the problems identified; SAVED not conformed to general and industry analyses weak Analysis, Argument & Strategy Formulation (20%) Sharply focussed diagnosis of strategic issues and key problems ; reached logical, insightful and well substantiated conclusions; reasonable alternatives generated and conform to SAVED Major strategic issues and key problems identified but with lack of clarity and focus; conclusions are generally logical and substantiated in fact; some alternatives generated do not follow logically from the analysis; SAVED is described / partially described. COMMENTS A very good analysis of the external environment. The environmental factors identified were relevant. Good implications were drawn and these were specific to the company. COMMENTS COMMENTS Environmental Analysis (General) 10% Thorough PEST undertaken; key environmental forces and trends identified; comprehensive evaluation of opportunities and threats Adequate PEST - some key forces and trends identified, others overlooked, resulting in incomplete opportunity and threat evaluation Poor PEST - key forces and trends overlooked, descriptive in nature, lacking analysis; opportunity and threat evaluation is poor. 8 Environmental Analysis (Industry) 10% Industry power analysis is comprehensive and persuasive; major driving forces and key trends; comprehensive evaluation of opportunities, threats and industry attractiveness relative to the firm identified. 7 Industry power analysis is adequate, with some driving forces missed; some key trends are identified; evaluation of opportunities, threats and industry attractiveness relative to the firm is satisfactory.

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