Presentation2 - CHAPTER 3 DOING BUSINESSS IN GLOBAL MARKETS...

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Group 3 : Nguyễn Diễm Quỳnh Hương Trần Phương Linh Nguyễn Lê Mai Hân Lê Hoàng Long Nguyễn Nam Long CHAPTER 3 : DOING BUSINESSS IN GLOBAL MARKETS Video Case Study
_ A subsidiary of Trek Company _ Founded in 1993, Vista, California _ The founders : Benno Baenziger (Swiss) and Jeano Erforth (Germany) _ Headquaters: Encinitas, California, United States _ Fame: cruiser bicycle ( the Townie) _ Distribution: 25 countries Benno Baenziger Jeano Erforth
GLOBAL TRADE WITH TAIWAN
QUESTIONS Q2 Q1 Q3 What major advantages did Electra gain by using a constract manufacturer in Taiwan to produce its bike ? When Electra produced its bikes in Taiwan, did the company have to follow the laws of Taiwan or the laws of the United States ? What major forces impact Electra (or any global producer) in trading in global markets ?
1. What major advantages did Electra gain by using a contract manufacturer in Taiwan to produce its bike ?
Contract manufacturer (CM): is a manufacturer that contracts with a firm for components or products.

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