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Group 3 :Nguyễn Diễm Quỳnh HươngTrần Phương LinhNguyễn Lê Mai HânLê Hoàng LongNguyễn Nam LongCHAPTER 3 : DOING BUSINESSS IN GLOBAL MARKETSVideo Case Study
_ A subsidiary of Trek Company_ Founded in 1993, Vista, California_ The founders : Benno Baenziger (Swiss) and Jeano Erforth (Germany)_ Headquaters: Encinitas, California, United States_ Fame: cruiser bicycle ( the Townie)_ Distribution: 25 countriesBenno BaenzigerJeano Erforth
GLOBAL TRADEWITH TAIWAN
QUESTIONSQ2Q1Q3What major advantages did Electra gain by using a constract manufacturer in Taiwan to produce its bike ?When Electra produced its bikes in Taiwan, did the company have to follow the laws of Taiwan or the laws of the United States ?What major forces impact Electra (or any global producer) in trading in global markets ?
1. What major advantages did Electra gain by using a contract manufacturerin Taiwan to produce its bike ?
Contract manufacturer (CM): is a manufacturer that contracts with a firm for components or products.