Discussion Questions for Swatch
NOTE: It would be helpful for you to write down notes and calculations and bring them
to class for discussion.
1.
Prior to Swatch, what was the watch industry like in various historical
stages (prior to 1950s, between 1950s-1970s, 1970s-1980s)? Consider the
various aspects of the watch category (e.g., category usage, marketing
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- Spring '17
- Marketing, watch industry, SWATCH
